Which Emma Hardie Serum Is Right for Your Skin?
Some days skin looks bright and even. Other days it feels tired and thirsty, or a little shine-prone and unsettled by midday. Skin's needs shift, and the right serum is simply the one that answers what's happening right now — rather than whichever one happens to be a bestseller.
This guide compares our three serums by concern, texture and routine placement, so the choice feels considered rather than overwhelming.
Not Sure Which Serum Fits Your Skin Right Now?
Skin needs shift with the seasons, with stress, with life. The formula that suited you brilliantly last year might not be where you'd start today. Rather than reaching for whatever's popular, it helps to begin with what your skin is actually asking for.
Across the range, each serum is built around a distinct outcome, rooted in facialist-led thinking about how skin behaves day to day. One works on radiance and tone. One is built for comfort, hydration and a firmer, more supported feel. One is designed to help balance oil and calm the look of congestion. Three questions make the choice easier: your primary concern, your texture preference, and where the serum will sit in your routine. The sections below walk through each in turn.
Choose by Your Main Skin Concern
| Skin Concern | Best Formula | What It Helps Support |
|---|---|---|
| Radiance & Uneven Tone | Vit C Radiant Renewal Serum | A brighter, more even, more refined-looking complexion |
| Dehydration, Tiredness & Loss of Firmness | Midas Touch Super Serum | Deep hydration, a firmer feel, softer-looking fine lines |
| Oiliness, Blemishes & Congestion | Lotus Flower Treatment Serum | Balanced shine, calmer-looking skin, refined pores |
Radiance & Uneven Tone
If skin looks dull, uneven, or shows the odd dark spot, our Vit C Radiant Renewal Serum is the place to start. This lightweight formula brings together vitamin C, niacinamide and multi-weight hyaluronic acid with Alpine Willowherb, working to fade the look of dark spots, even out tone and support skin's natural elasticity. Squalane and shea butter keep the silky texture comfortable rather than drying, so it layers easily under moisturiser and SPF.
Dehydration, Tiredness & Loss of Firmness
When skin feels thirsty, tired or less bouncy than usual, Midas Touch Super Serum is the serum to reach for. It helps skin feel smoother, plumper and more supported, with a formula designed to bring hydration, comfort and visible radiance into one step.
Powered by bakuchiol, a plant-derived alternative to retinol, alongside Vitamin C, niacinamide and moisture-supporting ingredients, it helps support smoother-looking texture, brightness and resilience over time.
Oiliness, Blemishes & Congestion
If your skin tends toward shine, breakouts, or simply feels reactive and a little stressed, our Lotus Flower Treatment Serum is a gentler match than a richer formula. Its lightweight gel texture brings together Egyptian and Sacred Lotus Flower with Niacinamide and Wild Indigo to help balance oil, refine the look of pores and calm redness, while hyaluronic acid keeps skin comfortably hydrated rather than stripped.
If more than one concern feels familiar, start with whichever one you notice most day to day — it's usually the clearest place to begin.
Think About Texture: Which Formula Feels Right on Your Skin
Texture often decides whether a serum earns its place in your routine. A formula that feels too rich in summer, or not quite comforting enough on a cold morning, tends to sit unused rather than loved.
Our Vit C Radiant Renewal Serum has a silky, fast-absorbing fluid texture — ideal if you like your skincare to disappear quickly and layer neatly under SPF. Our Midas Touch Super Serum feels a little more nourishing, with a hydrating finish that suits skin craving comfort and plumpness, particularly through colder months or when skin feels a little depleted. Our Lotus Flower Treatment Serum is a lightweight gel rather than an oil or cream, so it sinks in without adding shine — the better fit for combination or oilier skin types.
If you'd like an extra layer of nourishment on top of any of these, a few drops of our Brilliance Facial Oil pressed in afterwards can add comfort without disrupting what your serum is doing — worth knowing about, though most people won't need it every day.
How It Fits Into Your Routine: Morning, Evening or Both
Our Vit C Radiant Renewal Serum works well morning and evening, though many people love it most as a bright, energising step under moisturiser and SPF. Our Midas Touch Super Serum can also be used morning or night — apply a few pumps to cleansed face, neck and décolleté, tapping in until absorbed. It's especially suited to an evening ritual when skin has time to settle overnight. Our Lotus Flower Treatment Serum is designed for both AM and PM use: massage 3–5 pumps over the face, neck and chest on cleansed skin, morning and evening, for the most consistent results.
A few layering notes that help any of the three work beautifully:
- Apply serum after cleansing, onto clean skin
- Press it in gently with your palms rather than rubbing
- Follow with moisturiser to help seal in the results
- If combining two products, apply the lighter texture first
If You Want a Simple Match, Start Here
Ask yourself: what does my skin need most right now?
If dullness or uneven tone is your main concern, our Vit C Radiant Renewal Serum is the clearest starting point — consistency with vitamin C is what brings radiance through over time. If your skin feels dehydrated, tired, or is starting to lose some firmness, our Midas Touch Super Serum is built for exactly that. If oiliness, blemishes or congestion are the issue, our Lotus Flower Treatment Serum helps rebalance without over-stripping skin.
Frequently Asked Questions
Which Emma Hardie serum is best for dry or dehydrated skin?
Our Midas Touch Super Serum is designed specifically for skin that feels dehydrated and tired, with trials showing improved moisture levels and a firmer feel within four weeks.
Which Emma Hardie serum is best for oily or blemish-prone skin?
Our Lotus Flower Treatment Serum is formulated for oilier skin types, using lotus flower extracts and niacinamide to help balance shine and calm the look of congestion.
Is Emma Hardie Vit C Radiant Renewal Serum good for dullness?
Yes. It's our strongest fit for dullness and uneven tone, bringing together vitamin C, niacinamide and hyaluronic acid in a lightweight, layerable formula.
